The task: to promote McDonald’s breakfast as the best way to start the day. However, almost half of the Philippines’ workforce works the night shift. Uniquely, therefore, McDonald’s could be the perfect ending to their day.
Prodigious authored the creative concept, showing morning as the intersecting time between those starting their day and those winding down. The team also wrote the song whose lyrics intertwined seamlessly, telling the story of early birds and night owls.
There was overwhelming positive response on this unique take on breakfast time. To date, it has gained 35.8 million combined views on YouTube and Facebook.
