For International Women’s Month, Hershey’s used its packaging to celebrate Southeast Asia’s brightest change-makers. A world-class nature photographer, a 75-year-old animal shelter owner, an explosive Jiu-Jitsu champion. These were just some of the SHE-roes featured on the regionally distributed packs.
Each was beautifully hand-painted, designed, and brought to life by an all-women team of artists.
The limited-edition packs were distributed around SEA and China, receiving coverage from some of the region’s most well-known news sites — Adobo Magazine, Business World, Bangkok Post, Thaiger, Campaign, The Beat, Bangkok.
