OVERVIEW
PH team manages total Social Media of McDo PH Scope of work includes social strategy, editorial calendars, agile content recommendations, trendspotting, social promo management, content publishing, and engagement. DNA covers weekly, monthly, annual performance reports, and campaign reporting.
OBJECTIVE
Maximize our marketing with Social Brand Affinity-create love and advocacy for the brand Brand Action-Drive transaction in our restaurants
STRATEGY
Feed the hive
