During Pride month, everything is rainbow-fied. But, while the support is displayed, support for actual LGBTQIA+-owned businesses fell short. GCash — the number one Finance App in the Philippines — wanted to put money where rainbows were by turning rainbows into a market. Introducing GCash The QueeR Market, where rainbow-fied giveaways and more were turned into a campaign that provided online storefronts for LGBTQIA+ brands beyond their brick-and-mortar.
The campaign assisted 60+ small LGBTQIA+ businesses earn and reach over 19.4 million people and will continue helping more and more queer businesses for years to come.
