EY GDS tasked MSL Philippines to create and execute a PR campaign that will effectively strengthen its corporate brand awareness and equity as well as position the organization as an industry leader with outstanding servicing capabilities, a company with the best people management practices, and a provider of world-class purposeful career opportunities for deserving Filipino talents.
Through strategic media engagements and the production of well-targeted features, the agency significantly increased EY GDS’ local visibility and expanded awareness of its corporate initiatives—encompassing recruitment, technology, talent development, diversity and inclusion, and business support beyond Metro Manila.
MSL also helped to bolster the thought leadership of notable EY GDS leaders who champion certain areas of expertise, such as cybersecurity, assurance, tax, AI, and professional growth.
From 2022 to this day, the agency has delivered significant earned coverage for the organization while supporting its essential corporate messaging.
