In the dynamic landscape of developing markets, U-SCAN emerges as a solution that redefines brand-consumer relationships in the Philippines. This innovative platform delivers a unique customer experience using FB Messenger, used by 80% of the online population of the Philippines, combined with the ability to collect first party data and deliver live promo experiences in near real-time using machine learning and AI.
U-SCAN leverages MLAI technologies which allows consumers to effortlessly capture printed receipts via their smartphone cameras, boasting an impressive 97% accuracy rate. Using Facebook Messenger or alternatively Whatsapp as engagement channels, customers can easily participate in promos or join loyalty programs, enjoying instant rewards or earning points through an intuitive chatbot experience. On the backend, the platform creates comprehensive customer profiles over multiple transactions, utilizing location data, unique transaction identifiers, and shopping basket details.
With the integration of a business analytics and insights module, performance data and reports can be aligned with each brand's unique KPIs. As a robust tool for clients, U-SCAN delivers actionable insights spanning demographics, shopper trial and repeat rates, category and competitive sales, market basket analysis, market share, campaign ROI, and other key indicators.
