VEET, a global Reckitt-Benckiser brand, was set to activate a pre-summer event to drive and increase product relevance, convenience, and purchase – aligned with its objectives of communicating confidence, breaking down stereotypes, establishing that getting salon-smooth skin is easy with VEET as one’s partner. VEET presented a challenge to the agency: push for engaging and educational triggers through an activation that utilizes the right brand partners, including KOLs and relevant publishers. Responding to this brief, the MSL created a buzzworthy activity that saw the active participation of notable beauty influencers and top-tier lifestyle media publications – securing massive earned coverage. Over 37 key attendees graced the event, all publishing and posting stories. Through this execution, VEET gained a huge number of earned posts and media values across media platforms, websites, and social media pages. More importantly, this event paved the way for the reinforcement of the essential messages that VEET wanted to communicate.
