Centrum launched a series of Facebook livestreams in partnership with Rose Pharmacy, a prominent pharmacy in the Visayas and Mindanao region. In order to strengthen our connection with the regional target audience and make our message more effective, we leveraged on the fact that people living in the Philippines speak various dialects. We implemented the Facebook livestream in “Bisaya” dialect since this is the major dialect in majority of our target areas. Aside from targeting Filipinos living in Visayas or Mindanao who speak the Bisaya dialect, we also implemented Reach and ThruPlay campaigns to ensure our objectives are met. The campaign proved to be successful with 2.93 million absolute reach achieved, our planned ThruPlay KPIs doubled and we were able to achieve higher video views vs our benchmark national livestream KPIs.
