Enfagrow A+ Get Ready for a High Five was a connections idea that aimed to resonate with moms by owning moments of meaning of every winning mom and child. This campaign communicated the brand benefit of MFGM 5+ advantage using “high five” moments. Starcom implemented an integrated marketing approach, unifying all levers into one cohesive experience. Utilizing TV, experiential activation, social media, KOLs, a Tiktok Branded Mission Execution, and PR, we successfully connected the brand to the everyday moments of meaning for moms. The outcome? A remarkable 96% reach to the targeted mom audience, bridging the gap between Enfagrow A+ and the proud moms celebrating their children's accomplishments.
