The Singapore Tourism Board introduced the "Made In Singapore" campaign, showcasing the nation's rich heritage and culture with social media influencer Small Laude on "It's A Small World: Singapore" Metro Channel show. The program explores iconic attractions like Sky Helix, Singapore Sidecars, Haw Par Villa, and Hyperdrive. It also features Michelin-starred dining and bars. Airing from January 21 to February 4, 2024, on Metro Channel cable TV, Facebook, and YouTube, the show garnered 1.4 million combined organic online views, including Small Laude's behind-the-scenes vlog, successfully promoting Singapore tourism.
