With the regional hub and involved market teams, MSL Philippines has been supporting LIXIL—a global leader and maker of water and housing products—to further strengthen its corporate communication efforts. This reinforces the brand’s industry-leading approach to addressing relevant global macro trends.
With its expertise and understanding of local market opportunities, the agency pushed to build and strengthen the brand’s equity, with communication guided by essential health & well-being, sustainability, and urbanization narratives.
By pursuing media-focused initiatives, MSL Philippines secured significant media exposure, strengthening the company’s thought leadership and helping position it as a brand that continues to be an industry and market leader.
As of 2024, MSL has delivered great social media mileage from the significant media initiatives.
