Cebu Pacific "Tara Cards"

With the world opening up post-pandemic, the possibilities for travel opened up for every one. Cebu Pacific, the top airline in the Philippines, wanted its loyal flyers to continue manifesting their future travels with them.

Knowing that Filipinos love to have their fortune told, with tarot card readings being the most popular, we sent personalized emails to our loyal flyers with a spread of their past travel destinations, beautifully crafted as “Tara Cards.” A second set was triggered that showed future travels “fortune” predicted for them, generated with user travel data. For example, one whose travel data showed that she always went to beach destinations was served a beach destination she had yet to visit.

Two million travel fortunes were told, with a +400% increase in people planning their future travels with Cebu Pacific.


WATCH MORE WORK THAT MADE A DIFFERENCE.

Samsung "How Samsung made thousands clack and flex to the Clack Flex Dance Challenge"

Samsung "How a new chapter of Donbelle kilig unfolded with Samsung Galaxy Z Flip and Galaxy Z Fold"

Allianz "Hooman"

McDonald’s "Green & Good"