Allianz-PNB pitched a project to recruit a younger generation of sales agents -- aka Life Changers. Prodigious felt that all local insurance comms looked alike. To attract a different breed of agents, a different approach was proposed.
The winning idea? Yanzy – a furry, good boi who positively changes people’s lives and their impression of insurance. He’s eager and committed to help and protect, just like the Allianz Life Changers he represents.
Prodigious won the assignment from pitch to postproduction. The resulting video gained traction with almost 3 million YouTube and Facebook views combined, making Yanzy a legitimate su-paw-star Life Changer.
